Leads Are for Losers: Becoming a Professional Worth Hiring

Join the MMA for an engaging and interactive presentation with Steven Ross, real estate professional, author, and coach with more than two decades of industry experience. In this session, Steven will challenge conventional thinking around leads, sales, and success, sharing practical strategies to help professionals create consistent results, strengthen relationships, communicate their value with confidence, and thrive regardless of market conditions. Attendees will leave with actionable insights they can immediately apply to grow their business and achieve greater predictability in their results.

Session will focus on:

• From ‘Hoping’ to ‘Knowing’ – Many professionals know they have a breakdown in consistency. Conquer this once and for all, so you can create the predictability you can count on.
• Being Market-Proof – Discover what’s creating the gap between your effort and your results – irrespective of what the market does.
• Working harder won’t solve your problems – Instead of trying to do everything (which you know doesn’t work), focus on the one or two things that will absolutely move the needle for you. Hint: Relationship!
• Be a professional worth hiring – True professionals know how to have distinct conversations that create clarity, urgency and value without being pushy.
• Your worth isn’t negotiable – Practical ways to maintain your standards – even with clients who “need every penny.”

Additionally, you will receive a free copy of Steven’s book, “Doors Open When You Knock.”

Steven Ross: Real Estate Professional & Author

With 21+ years of hands-on real estate experience and having personally knocked on over 125,000 doors, Steven Ross understands the daily reality of building and sustaining a successful practice. Author of “Doors Open When You Knock: A Realtor’s Handbook for Boundless Opportunity and Freedom,” Steven was mentored for 18+ years by Steve Shull, the pioneer of real estate coaching, and during that time was a key participant in the programs that led to The Full Fee Agent (by Chris Voss and Steve Shull). Steven also spent over 25 years in personal development, including being designated as a Certified Jack Canfield Success Principles Trainer.

Date: September 23, 2026
Time: 9am – 11am

Cost: This event is $0 for Members and Non-members $35
You must pre-register!

Location: Scale Bank
7600 Parklawn Ave, Suite 150
Edina, MN 55435

 RECRUITING POLICY: Solicitation and/or distribution of employment opportunities is prohibited at all MMA events. The penalty for non-compliance with this policy is immediate expulsion from the event without a refund of fees paid in association with the event.

PHOTOGRAPHY & MEDIA POLICY: audience photographs & video may be taken at this event. By nature of your attendance, you are granting permission for your image and likeness to be used for marketing purposes.